Fjällräven, an outdoor brand from Sweden to open a store at the V&A Waterfront

Fjällräven, a Swedish brand best known for specializing in outdoor equipment— such as clothing and backpacks announced that they will be opening a store in SA at the V&A Waterfront in Cape Town.

Founded in 1960, the company made its first Kånken backpack 1978 to help prevent back problems that were emerging among Swedish school children.

In a report by Bizcommunity, Davide Locatelli Rossi, a Fjällräven South Africa spokesperson stated that the company is excited to inspire South Africans to enjoy the outdoors with our premium and quality outdoor wear and gear. 

The store will be located on the upper level of the V&A Waterfront. with the store number 209.