Leaving basecamp in better condition than we found it
But it’s not easy. We have to make compromises. We sometimes have to say “no” when we want to say “yes”. We have made, and will continue to make, mistakes. But we try to learn from them; we aim to innovate and adapt. We’re not ones to settle. We never sit back and relax thinking what we’re doing now is good enough. At Fjällräven, the term ‘room for improvement’ is ingrained in all of us.
By producing on nature’s terms; by developing clothing and gear that lasts for generations; by placing strict standards on ourselves and our suppliers; and by introducing more people to nature and its myriad benefits, we hope to leave our basecamp in better shape than we found it.