Fjällräven began in one man’s basement and then branched out all over the world. But our original goal hasn’t changed: to inspire and enable more people to walk with nature. Follow our journey from backpacks and tents to sustainable development and events.
Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment.
This is what we do:
Develop functional, durable and timeless outdoor gear
Act responsibly towards nature, animals and people
Inspire and develop interest in outdoor life
"We’ve been trekking for more than 50 years; I hope we never get there.”
Who we are, where we come from and where we’re going.